Trade Shows

Aesthetic Movement Created a Profitable New Sales Channel

Aesthetic Movement prided itself as the top purveyor of home and gift brands in the US; however, their sales channel was limited to only in person order writing at showrooms.

The Problem

Wholesale buyers did not have an option to buy online with Aesthetic Movement, leaving a lot of money on the table due to non-existent B2B sales. Even after a three year search, the only provider they found was aesthetically inept, with a user interface that was out of touch with new online buying habits.

The Opportunity

Aesthetic Movement switched over their entire onsite and online order writing to Ribbon, producing an entirely new avenue for orders with their customized B2B. This newly developed sales platform allowed for:

A Curated Interface
A branded multi-line marketplace that fit with Aesthetic Movement’s high design standards.

Extended Show Season and ROI
New self serve ordering by buyers who couldn’t make it to their showroom.

Optimized Sales Outreach
Increased interaction and collaboration between buyers and sales reps.

Results

Aesthetic Movement now has a highly curated e-commerce site that allows for collaborative orders between reps and buyers. Adding another sales channel has lead to an increase in revenue as well as brand visibility and adoption.
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Integrated portal for offline & online sales plus commissions breakdown

16%

Increase in orders

Brands on B2B

Sales reps at Aesthetic Movement love seeing their order dashboard filled with self-serve orders that automatically increased their revenue streams and produced higher sales company wide.