Shoppe Object Fair Tripled Revenues With A Hybrid Model
Until 2020, Shoppe Object was a smaller alternative to the more established New York NOW. Over a two month pause brought about by the pandemic, they were able to digitally transform with Ribbon as their tech partner. This led to increased profits and an elevated perception of the show.
The Problem
During the past decade, large trade show companies tried to create a hybrid extensions of their shows, shoppable both online and onsite. And failed. Shoppe Object was a small independent show without deep pockets to pull off such a transformative effort.
Lack of hybrid options resulted in lost orders due to:
Missed Orders Buyers with $5-50K open to buy budgets would promptly forget about Catalogs and Cards picked up during shows
Time Constraints During a small compressed 3-4 day time frame, Exhibitors would miss out on buyers who couldn’t make it to their booth
Travel Constraints Buyers who couldn’t make the trip lost out on valuable inventory deals and show specials
The Opportunity
The pandemic was the right impetus to transform the way trade shows operated powered. With the power of Ribbon, Shoppe Object could achieve:
Full Hybrid Commerce Buyers could easily register online and order onsite or pre and post show
Extended Show Season and ROI Exhibitors could write orders on their iPads, cutting sales time from 3 months to 3 minutes, 365 days.
360 Visibility into Show Stats With online and onsite registration unified under one system, exhibitors and show organizers could get full visibility into all interactions on the show floor from booth visits to sales.
The Problem
During the past decade, large trade show companies tried to create a hybrid extensions of their shows, shoppable both online and onsite. And failed. Shoppe Object was a small independent show without deep pockets to pull off such a transformative effort.
Lack of hybrid options resulted in lost orders due to:
Missed Orders Buyers with $5-50K open to buy budgets would promptly forget about Catalogs and Cards picked up during shows
Time Constraints During a small compressed 3-4 day time frame, Exhibitors would miss out on buyers who couldn’t make it to their booth
Travel Constraints Buyers who couldn’t make the trip lost out on valuable inventory deals and show specials
The Opportunity
The pandemic was the right impetus to transform the way trade shows operated powered. With the power of Ribbon, Shoppe Object could achieve:
Full Hybrid Commerce Buyers could easily register online and order onsite orpre and post show
Extended Show Season and ROI Exhibitors could write orders on their iPads, cutting sales time from 3 months to 3 minutes, 365 days.
360 Visibility into Show Stats With online and onsite registration unified under one system, exhibitors and show organizers could get full visibility into all interactions on the show floor from booth visits to sales.
Results
Shoppe Object could now get visibility into the number of orders, leads and trending categories. The show could sell hybrid booths and online only booths to exhibitors resulting in 3 times greater revenue than pre-pandemic times
5,133+
Fulfilled transactions
350k+
Leads
5X
Increase in orderswith hybrid
On Feb 2022,Shoppe Object got acquired by International Market Centers. Today it’s the most coveted Home and Gift Show on the East Coast.
Meet Ribbon
Launch beautiful B2B commerce enabled trade shows in 30 days. Ribbon ties together registration, lead gen and e-commerce in one modern event tech platform.
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Meet Ribbon
Ribbon is smart platform for trade shows and showrooms. Vinit, I would expound on this little section a little more. It would help with SEO as well as give users a very quick hit to understand what Ribbon is.
Launch beautiful B2B commerce enabled trade shows in 30 days. Ribbon ties together registration, lead gen and e-commerce in one modern event tech platform.
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